My name is John Broughton. I am a communications planner/strategist with a big comfort for numbers. I’ve worked mostly for media buying agencies through my career, but more recently have moved over to the client side, working for advertisers not agencies.

This blog helps me to think things through. All sorts of things, although there are some general themes that recur regarding technology, media and advertising and how things change and are changing. I also use it to simply capture various things that I like.


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