Provenance remains scarce in a post-scarcity world
I recently read “What will be scarce?” by Alex Imas. It’s a long wonkish post examining the potential impact of Ai through an economic lens. Taking the idea that economics is a framework for decision making under constraints, often scarcity, the article is looking at what resources will become scarce under Ai. It is quite involved, from an economic academic perspective, but there are some really interesting ideas underneath the modelling. The overarching idea is that humanity is what will become scarce, in the production of a vast range of goods. If anything here is interesting I would recommend reading the essay itself which is substantially more detailed and nuanced.
- Commodification is the removal of the human from the production process. If you think of industrialisation we went form the artisanal production of tools and artefacts, where a specific human maker was an integral element of the process, and therefore an element in the choice and value of a product. There were/are great artisans and also of course not so great artisans.
- A paper by David Autor and Neil Thompson observes that when automation removes simpler tasks, using as an example accounting software that was the end of the road for booking clerks, the work that remains is more specialised with higher wages but there are less jobs. When automation takes on harder tasks, such as inventory management systems did for warehouse workers, the job becomes more accessible, more jobs are available but wages fall.
- The labour market has historically been the key device that maintains social cohesion, income distribution and democratic stability.
- Sectoral reallocation within an economy often follows structural change.
- In the US in 1900 roughly 40% of employment was in the agricultural sector, today it’s about 2%. But Americans eat more food than before and the production mode is a lot more efficient and, in line with Baumol’s cost disease, prices also fell. Agriculture became more efficient but also a smaller share of the economy. Costs for food fell, citizens therefore had an increase in their spending power and that additional consumption reappeared in different parts of the economy. This is sectoral reallocation.
- This introduces the idea of high income elasticity. There is only so much food you can buy, but you can buy more expensive food. As people get wealthier they buy different things; often more expensive things.
- As Ai automates/commodifies more parts of the economy more income will be released and the question becomes where will that money be spent? One answer is “things I can have that others cannot have”.
- Rousseau identified Amour de Soi, our instinct for self-preservation and also Amour Propre which is the need to be regarded as superior to others. Amour Prope drives a great deal of the dynamics of human social life.
- Scarcity for certain goods is precisely what gives them their value, and the capacity for pricing to extend beyond the tangible delivery of the product. Think of a £3000 suit. It will be a fantastic suit but it won’t be 3 times better, in functional terms, than one costing £1000. The value is precisely that less people can afford a £3000 suit compared to a £1000 suit.
- This dynamic is comparative or relative, its not absolute. Which means that it’s hard to satiate the demand. Human society will almost always be able to find something that creates a new moment of scarcity via pricing.
- Studies have shown that people are willing to pay roughly twice as much for essentially identical products if they are told that a random subset of people are excluded from that product.
- A similar study looked at what happens when ai was involved in the production of goods, in this case physical art prints. The human produced work, compared to Ai produced work, was able to get significantly higher pricing when there was only 1 print available. When both human and Ai work was available as a run of prints (think numbered prints 1/100) both Ai and human work pricing fell. But the study showed that that human exclusivity (only 1 print available) added a 44% price premium. The same data point for Ai produced prints was only 21%. The involvement of Ai reduced the premium generated by exclusivity.
- A lot of the work in this space is related to art and crafted goods but there are many sectors that also need, or at least are enhanced, by human involvement. Teachers, nurses, trainers, hospitality, clergy, guides, judgement of many kinds (not just legal) and a world of local services.
- “Provenance remains scarce in a post-scarcity world”


























